Creative Marketing Techniques'

Harness the FULL Power of the Internet

eMarketing Management that increase revenue!

Secure Your Company Website

Secure your company website to protect sensitive data, maintain brand reputation, ensure a safe user experience, and to increase revenue. Although there are many steps vital to improve your website’s security, this article is focused on securing your website with a security certificate, known as SSLs and TLS certificates.

SSLs and TLS certificates use https, instead of just http. Secure your website by enabling https (Hypertext Transfer Protocol Secure). Your website hosting company issues SSL (Secure Sockets Layer) certificates to encrypt data transmitted between the user’s browser and your server. There used to be a padlock icon to signal a secure website and to build trust. Now, the padlock has been updated to a tone icon.

Editor’s note: based on industry research (from Chrome and others), and the ubiquity of HTTPS, we will be replacing the lock icon in Chrome’s address bar with a new “tune” icon – both to emphasize that security should be the default state, and to make site settings more accessible. Source: Chromium Blog (“An Update on the Lock Icon”, 2023, p.1)

Google updated padlock to tune icon.

If Your Website Does Not Have an SSL or if Your Website SSL has Expired.

Your website has the following issues:

  • Security Risks: Without SSL, cybercriminals can intercept and modify data transmitted via insecure connections (HTTP). Personal information, including payment details, becomes vulnerable.
  • Diminished Trust: Browsers flag non-SSL sites as “Not Secure.” Visitors may avoid such sites, impacting traffic and conversion rates.
  • SEO Impact: Major search engines, like Google Chrome, penalize non-SSL sites by lowering their search engine rankings.
  • User Experience: Users may perceive your site as less trustworthy, affecting brand perception.
  • Legal and Financial Risks: Data breaches due to lack of encryption can lead to legal consequences and financial losses.

Types of SSL Certificate Errors:

  • ERR_SSL_PROTOCOL_ERROR: This occurs when a browser can’t verify the SSL certificate, resulting in an error message.
  • Expired or Invalid Certificate: If your SSL certificate has expired or is invalid, browsers won’t trust your site.

Steps to Resolve SSL Issues:

Fire your webmaster and hire us to check Your SSL status

* Ensure your site’s URL starts with “https://” and look for the padlock or tune icon.

* Use an SSL checker.

* Renew or Acquire SSL.

* Configure Proxy Servers: If using a proxy server, ensure it allows SSL traffic.

* Update Whois Email Address: Keep your Whois email address up to date.

Remember, having an SSL certificate is critical for website security, trust, and overall website performance. Don’t delay in securing your site! 

Creative Marketing Techniques provides eMarketing Management Solutions to help Business Owners. eMarketing Managers and Chief Marketing Officers (CMOs) turn eMarketing challenges into opportunities to increase, grow and expand.

Consult with us and let us help your company align your eMarketing with your company’s mission.  Planning is the #1 key to having successful outcomes, like:

  •  Increase in the quality of the traffic to your website.
  • Increase in converting more first-time website visitors into leads.
  • Increase in your content’s ability to nurture leads through the customer journey.
  • Increase in converting more leads into customers.
  • Increase in keeping your customers loyal.
  • Increase in optimizing your website’s overall performance.
  • Increase in having a powerful web presence and online reputation.
  • Increase in the power to turn delighted customers into brand ambassadors.
  • Plus, more…and more increase…

We meet you where you are and help you face and overcome challenges.  Discover why all your hard work is not accomplishing your business objectives.  You believe your products and services improve the quality of life for your customers, let us help you every step of the way from getting found, to nurturing and converting leads. We even help you measure revenue so you can increase what is getting results in your eMarketing campaigns and eliminate what is not working. We can even help you to enhance your service after the sale to increase customer retention.

You came online to use the Internet to increase your bottom line, to grow a loyal customer base, and to expand your “Brand’s Awareness”. You already invested time and money into eMarketing. Now is the time to invest in reinforcing with a customized Strategic Action Plan specifically turning your eMarketing Challenges into Opportunities to increase, grow and expand.

Let’s get to work on your customized Strategic Action Plan for turning your eMarketing challenges into opportunities. Book  Consulting/Coaching On-Demand

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Creative Marketing Techniques’ LLC is here with eMarketing Management Solutions  to turn challenges into opportunities to increase, grow and expand.

Does your company need to increase its bottom line?

Does your company need to grow a loyal customer base?

Does your company need to expand its “Brand Awareness”, nationally or globally?

Let’s talk increase, growth and expansion, Today!

Get eMarketing Management  Consulting/Coaching On-Demand

Only $125/Hourly (min. 2 Hours)

eMarketing Consultant/ Coach
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Who We Serve

Creative Marketing Techniques serves Small Business Owners who have been in business 3+ years. Are you a Business Owners facing eMarketing challenges?

Challenges like;

* Getting Found online.

* Nurturing & Converting leads.

* Measuring Revenue.

* Retaining Customers.

Let our eMarketing Management Consulting/Coaching Program has been designed to assess your eMarketing strategies and challenges to turn your eMarketing challenges into opportunities to increase, grow and expand.

Let’s get your eMarketing Management aligned with your company’s mission.  Planning is the #1 key to successful outcomes, like:

  •  Increase in the quality of the traffic to your website.
  • Increase in converting more first-time website visitors into leads.
  • Increase in your content’s ability to nurture leads through the customer journey.
  • Increase in converting more leads into customers.
  • Increase in keeping your customers loyal.
  • Increase in optimizing your website’s overall performance.
  • Increase in having a powerful web presence and online reputation.
  • Increase in the power to turn delighted customers into brand ambassadors.
  • Plus, more…and more increase…
Outcomes of our eMarketing Management Consulting/Coaching is increase in bottom line, growth in loyal customer base and expansion in "Brand Awareness"

What Is eMarketing Management?

eMarketing Management is the process of planning, executing, and tracking organization’smarketing strategy. It involves creating and implementing campaigns and tactics to meet the demand of target customers and drive profitability. Here are some key elements of eMarketing Management:

  1. Marketing Mix (Four Ps):
    • Product: Defining the product or service offered.
    • Price: Determining the pricing strategy.
    • Place: Selecting distribution channels.
    • Promotion: Creating marketing communications and promotional activities.
  2. Marketing Strategy:
    • A long-term plan that includes market research, branding, distribution channels, advertising, and pricing.
    • Balancing pull (customer-driven) and push (product-driven) marketing strategies.
  3. Marketing Plan:
    • A detailed document outlining the overall marketing strategy.
    • Includes execution details, budget, and cost estimates for marketing activities.

Effective eMarketing Management involves understanding customer needs, analyzing the marketplace, and making informed decisions to drive business success.

It’s time to face and overcome your eMarketing challenges.  Let us discover what is next to accomplish your company’s mission.  Since you have confidence in your products and services to improve the quality of life for your customers, let’s make sure your business improves in getting found, and your CRM strategy improves its aim to nurture and convert leads into customers. Then, lets measure revenue in effort to increase campaigns that produce desired outcomes and eliminate what fails,  Then double down on what produces. Let’s enhance your service after the sale to increase customer retention. There are action steps to take that will turn negative outcomes into positve ones. Lets get to it, Today!

 

BOOK NOW